adidas x Foot Locker Europe

Sustainable Stan

Lead Producer
The Midnight Club

To celebrate the launch of adidas Originals’ new Stan Smith Primegreen, Foot Locker and adidas teamed up to transform a little corner of Paris into a natural haven. Young Parisians voted to transform an abandoned park in Bagnolet into a new green space, with the aim to bring more nature back to the city. Paris-based environmental collective Merci Raymond completely transformed the derelict space into a green sanctuary. In collaboration with Act3, we produce the opening event, which featured performances, a Q&A and gardening, sneaker restoration and creative workshops.

Full Event Management and creative of the event, from concept through to delivery.