adidas Originals

Made Originals Berlin

Lead Producer
The Midnight Club

 

August 2022 saw the launch of a subverted hype-village built in the bowels of an abandoned factory - featuring pharmacy, salon, plunge-pool, vintage flea market and a Highsnobiety Späti, with multiple performances spaces including sets from Lil Yachty and BHZ. adidas Germany wanted an event to put Originals back on the map, and this one certainly did!

Full Event Management of the event, from concept through to delivery.

PHOTO-2022-10-14-17-41-15 2.jpg
PHOTO-2022-10-14-17-41-15.jpg
PHOTO-2022-10-14-17-41-13.jpg
PHOTO-2022-10-14-17-41-12 2.jpg
PHOTO-2022-10-14-17-41-12.jpg
PHOTO-2022-10-14-17-41-11.jpg
PHOTO-2022-10-14-17-41-10 2.jpg
PHOTO-2022-10-14-17-41-10.jpg
PHOTO-2022-10-14-17-41-09 5.jpg
PHOTO-2022-10-14-17-41-09 4.jpg
PHOTO-2022-10-14-17-41-09 3.jpg
PHOTO-2022-10-14-17-41-09 2.jpg
PHOTO-2022-10-14-17-41-09.jpg
PHOTO-2022-10-14-17-41-05.jpg
Previous

SUMMER AT SOUTHBANK CENTRE
Next

PRIVATE PARTY