adidas x Foot Locker Europe

Step into You Campaign

Lead Producer
The Midnight Club

In September 2021, adidas launched the brand new Ozelia Sneaker and matching apparel range, and to mark the occasion they took over a Brixton rooftop delivering the ultimate event in self exploration.

To celebrate this liberating and stylish apparel drop, we created The Step into You Market. Merging a cool street market with the vibrancy of a summer carnival, all attendees were offered the chance to experiment, learn something new and finally let loose! With stalls, workshops and competitions, all focused on the theme of stepping into the unknown (both internally and externally), everyone involved will be embraced to celebrate their true and unapologetic self.

Full Event Management and creative of the event, from concept through to delivery.